About us

At the heart of wine enjoyment: Welcome to The Wine Circle

Our story

The Wine Circle was born out of a passion for wine and the belief that every glass tells a story. From the vineyard to the bottle, from tradition to modern craftsmanship – our mission is to connect people through the culture of wine.

What began as a vision is now a place where wine lovers, newbies and connoisseurs alike can come together, taste and celebrate life.

Wine shop & wine bar

At Zürichstrasse 31 in Lucerne, our wine shop combines stylish architecture with a carefully selected wine collection.
It is more than just a shop – it is a place of discovery, inspiration and exchange.

Our wine bar invites you to linger: Enjoy exquisite wines by the glass, accompanied by small delicacies, in an atmosphere that combines elegance and cosiness.

Wine culture & experiences

Beyond selling wine, we create lasting impressions:

Guided tastings & Events: Discover regions and grape varieties under expert guidance.
Food & Wine Pairings: Experience the harmony between food and wine.
Workshops & Training: Learn more about terroir, viticulture and the art of tasting.
Private events & corporate events: Celebrate special moments with us, tailored to your wishes.

Our team

Meet the people behind The Wine Circle. Whether you’re looking for a wine to pair with a meal or want to try something new, our team can help you find the right bottle.